8.30: Coffee and registration

9.00: Welcome by Jacob Howard, Chair of the CIM FS Group and Founder, FMI

09:15: Introduction by Alexis Zamkow, Intelligent Marketing, IBM - Welcome to IBM Toronto and introduction to the day’s themes: change management, personalization and trust.

09:30: Future of Marketing – Tech key note on generative search, innovation, personalization, and marketing leadership.

10:00: Refocusing your Marketing Strategy - Panel discussion on the need for reviewing and streamlining your marketing strategies to maximise ROI in an ever-changing world. Panel discussion with leading marketers, moderated by Tim Cuffe, Partner, Resonate Global

10:30: Coffee Break

10:40: Building Future-Ready Teams: Talent, Culture, and Inclusion - Panel discussion covering topics from upskilling and cross-functional collaboration to inclusive culture design across depts, with speakers to include Brent Merriman, Head of Marketing, CIBC Mellon, moderated by Jacob Howard, Chair of the CIM FS Group and Founder, FMI

11:10: Brand Building and Trust in a Fragmented World - Session on connecting brand investments to product outcomes, and navigating top-of-funnel strategy in a multi-channel world. Speakers to include experts such as Meaghan Kelly, Chief Marketing and Product Officer, AGF Investments and Kate Brown, CMO, Insurely

11:40: Coffee Break

11:50: Marketing to and with the Machines - Latest findings from the Global Marketing Content Leaders Study, including practical case studies on how AI is transforming campaign strategy with Satwant Wishart, CEO, Casey Wishart & Partners

12:10: Creativity, AI, and the Human Touch - Closing key note

12:35: Session Close and Networking Lunch