8.30: Coffee and registration

 9.00: Welcome by Jacob Howard, Chair of the CIM FS Group and Founder, Financial Marketing Insights and introduction to two co-moderators Kaila Yates, CMO, Two Jacks Comms

9.10: Brief welcome by Peter Murray, Commercial Director - Asia Pacific, Reuters

9.20: Technology Strategy for Digital Channels in APAC – Keynote tech session discussing the best channels and use of automation in FS Marketing across different countries in Asia Pacific.

9.50: Brand and Purpose: Realising ROI – panel of marketing experts on communicating ROI for branding and marketing initiatives to the board in an ever-changing world including Liza Ding, Head of Marketing APAC & EMEA, Nasdaq, Roslyn Queeley, Head of Marketing, Transaction Banking and Platforms & Strategic Partnerships, Corporate & Investment Banking, Standard Chartered and Mohit Gupta, Head of Marketing - APAC & Head of Social Media - Global, Corporate Bank, Deutsche Bank moderated by Susan Peter-Marcus, Formerly CMO at Nasdaq and Founder, Amplify Impact.

10.20: Coffee break

10:30: The Editors’ View – Global business. Political volatility. The battle for attention. Join senior financial editors for a sharp look at the key forces shaping 2025 - and how journalism is evolving to keep up. Panel to include financial editors of brands such as The Economist and Reuters moderated by Jamie Credland, Chief Executive, WMG 

11.00: Sports Marketing in FS: The Next Chapter – panel session on sports sponsorship in financial services including Erica Kerner, MD, Global Head of Brand Partnerships, Sponsorships & Events, Standard Chartered, moderated by Shufen Goh, President, APAC, MediaSense

 11.20: Building a new Account Based Marketing Strategy? – Panel discussion around ABM case studies with marketing experts including Hannah Aymé, MD, Marketing - Global Strategic Relationships, Capital Group, moderated by Kaila Yates, CMO, Two Jacks Comms

 11.50: Coffee break

 12.00: Marketing to the Machines – In this session, Satwant Wishart, Co-Founder and CEO, Casey Wishart & Partners and Roslyn Casey Shaw, Co-Founder and Chief Commercial Officer, Casey Wishart & Partners will share the latest results of their Global Marketing Content Leaders Study into what's working (and what's not) when it comes to content strategy, investment and impact in today’s fast-evolving marketing landscape

12.15: What do CEOs want next from Marketing? – Closing CMO keynote interviewed by Chris Wright, Founding Partner, Resonate Global

12.45-2.00: Session close and networking buffet lunch