3.00: Coffee and registration

3.30: Welcome by Jacob Howard, Chair of the CIM FS Group and Founder, Financial Marketing Insights and

3.40: Brief welcome to HSBC – by Aimee Peters FCIM, Regional Head of Brand, Partnerships and Wholesale Marketing, MENAT, HSBC

3.50: How to Stay Human in the Age of AI – Key note presentation on the impact of AI from hyper-personalised journeys to predictive analytics and seamless omnichannel engagement

4.20: Building Future-Ready Teams –This session brings together marketing leaders from leading firms including Amina Taher, CMO, Wio Bank and Shaima Abdulrahman Al Awadhi, Head of Marketing - Wholesale Banking, Emirates NBD to explore how they’re building future-ready teams - from upskilling and cross-functional collaboration to culture design and talent retention, moderated by the Chartered Institute of Marketing (CIM) with table discussions

 4.45: Coffee break

4.55: Art, Culture and Impact – session exploring how financial institutions use sponsorships and partnerships to build brand meaning, foster cultural dialogue, and connect with audiences beyond traditional marketing, featuring Aimee Peters FCIM, Regional Head of Brand, Partnerships and Wholesale Marketing, MENAT, HSBC, moderated by Resonate Global

5:20: The Editors’ View – Global business. Political volatility. The battle for attention. Join editors from Reuters and The Economist for a sharp look at macro news topics - and how journalism is evolving to keep up, moderated by Jamie Credland, Chief Executive, World Media Group

5.45: Coffee break

5.55: The New Rules of Branding and Content Distribution – discussion exploring how brand and marketing campaigns connect with audiences across channels, and how platform performance, compliance, and audience expectations are shifting. Expert panel of marketers Georges Yaryura, SVP Marketing, Corporate and Investment Banking, Mashreq, moderated by Dianomi 

6.20: Marketing with the Machines – Drawing on the latest findings from Casey Wishart’s Global Marketing Content Leaders Study, Satwant Wishart, Founder and CEO, Casey Wishart & Partners explores practical use cases for AI including how marketers can now build synthetic audiences - AI-generated personas that simulate real-world reactions - to test messaging, video content, and campaign strategy before launch

6.35: The Future Shape of Financial Services – Closing key note to be announced

7.00: Session close and start of networking