Webinar
Register for Webinar: Challenging the Challengers
On Thursday 27 March 2025 at 12.30pm UK, we will be running a free webinar titled: Challenging the Challengers.
Webinar description:
This webinar will explore how ‘incumbent banks’ in Europe need to prepare to compete against ‘challenger banks’ in Europe – by focusing on the product offerings, brand positioning, and competitive strategies of challenger banks in the UK and Europe. We will examine real-world case studies of challenger bank marketing tactics and customer behaviours, alongside how traditional banks are responding to defend their market share. The session will highlight how strategic marketing can be a key differentiator in driving growth, offering valuable insights and actionable takeaways for marketers navigating this rapidly changing financial sector.
Speaker bios:
Jacob Howard, MD & Founder, FMI
Jacob Howard is a seasoned marketing professional with nearly 20 years of experience in financial services. He has held senior roles at Deutsche Bank, Liquidnet, SWIFT, Euronext and New York Stock Exchange. As Director at Deutsche Bank, Jacob led marketing in the Investment Bank, created innovative solutions for the Corporate Bank and provided MarTech consulting across divisions. Since 2018, Jacob has chaired the Chartered Institute of Marketing (CIM)'s Financial Services group, promoting the marketing profession and championing culture and digital topics in the industry.
In 2024, Jacob founded Financial Marketing Insights (FMI), focused on building a community for financial services marketers through a series of global, award-winning Financial Services Marketing Leaders’ Summits, a regular podcast that interviews senior FS marketers and further educational activities such as webinars and articles.
Mina Tezcan, Head of Strategic Partnerships, FMI
Mina Tezcan is a marketing and communications strategist with over 15 years of experience in financial services. She has held senior marketing roles at leading institutions including Deutsche Bank, Commerzbank, and KPMG. At KPMG, she served as a strategic advisor to global financial institutions, specialising in corporate communications during complex organisational transformations.