Financial Marketing Insights (FMI) has partnered with Money20/20 Middle East, the region’s leading fintech and financial services event, bringing together thousands of senior decision-makers from banks, fintechs, payments, technology companies, investors and the wider financial ecosystem.

Now in its second year, Money20/20 Middle East has quickly established itself as a major meeting point for the region’s financial services and fintech community, connecting industry leaders, innovators and investors to explore the ideas, partnerships and technologies shaping the future of money., with over 38,500 visitors participating.

The partnership will connect FMI’s growing global community of financial services marketers with the Money20/20 Middle East audience, bringing a stronger marketing and commercial perspective into the conversation.

As part of the collaboration, FMI will contribute senior-level content, conversations and executive engagement focused on the evolving role of marketing in financial services, from building trusted brands and customer relationships to driving commercial growth and relevance.

“This is a great collaboration for FMI and builds on the momentum from our first roundtable in Saudi Arabia in May,” said Abdul-Rahim Osman, Vice Chair and Regional Head of Partnerships, Middle East, FMI. “We are excited to expand our community and create a platform for financial services marketing talent across Saudi Arabia, giving leaders the opportunity to share how the sector has evolved through a decade of transformation under Vision 2030. Money20/20 Middle East is a fantastic platform, spanning the full financial services spectrum and an ideal setting to bring marketing leaders into the wider discussion around the future of money, finance and technology.”

Jacob Howard, Founder and Chair, FMI, said: “FMI has built a growing global community of financial services marketing leaders, with our Financial Services Marketing Leaders’ Summits now established across five major markets and further expansion underway. Partnering with Money20/20 Middle East is a natural next step. It gives our community an opportunity to engage directly with the wider fintech ecosystem and brings the voice of senior financial marketers into one of the region’s most important industry conversations.”

The partnership will include FMI-led sessions and conversations with senior financial services marketing leaders, alongside opportunities for the FMI community to engage with the wider Money20/20 Middle East audience.

Annabelle Mander, Executive Vice President at Tahaluf, added: "Money20/20 Middle East has redefined what a fintech event can achieve. This is where regulators, financial institutions, investors and innovators come together to build partnerships and shape the future of financial services. As fintech momentum continues to build, Riyadh has become a key meeting point for the global fintech community, creating the connections and conversations that will define the next chapter of finance."

Through the partnership, FMI and Money20/20 Middle East will create further opportunities for senior financial services marketers to share experiences, explore emerging challenges and connect with the wider ecosystem shaping the future of financial services in the region.

About Money20/20 Middle East

Money20/20 Middle East is a leading gathering for the global money ecosystem, bringing together the people and companies shaping the future of money, finance and technology. Hosted in Saudi Arabia, the event connects leaders across banking, fintech, payments, capital markets, insurance, technology and investment, creating a platform for business, ideas, partnerships and innovation across the financial services spectrum.

About Financial Marketing Insights (FMI)

Financial Marketing Insights (FMI) is a global community and platform for senior financial services marketing leaders. FMI brings together CMOs, marketing, communications, brand, customer and growth leaders through executive forums, roundtables, research and thought leadership across major financial markets. With a growing community spanning five global markets, FMI provides a platform for leaders to exchange ideas, share experiences and shape the future of financial services marketing.

 To find out more about our RoundTable, please contact Abdul-Rahim Osman at ARO@financialmarketinginsights.com