On 29 April 2026, Financial Marketing Insights is running a free webinar that will explore the themes of our new white paper: 'Bank 2030 - The Rise of Intelligent Marketing Systems'.

Throughout 2025, AI emerged as the dominant theme across FMI’s summits, roundtables, and partner conversations. Marketers consistently described the same pressures: rising expectations, uneven adoption, and a growing need for clarity, governance, and practical guidance.

To capture these insights, FMI partnered with Dominique Rose Van-Winther of Final Upgrade AI, whose work spans digital strategy, AI governance, and marketing transformation across multiple continents. The paper is also supported by our partner, Duarte Garrido, Co-Founder of Dojo AI, an integrated, AI-powered platform that unifies market research, strategy development, content creation, campaign execution, and analytics. Additional perspectives were shaped through a dedicated CMO roundtable during Abu Dhabi Finance Week in December 2025, hosted by FMI Vice Chair Abdul-Rahim Osman, and featuring leading marketers such as Georges Yaryura, SVP – Head of CIBG and TGM Marketing, Mashreq Bank, bringing deep regional insight into the Middle East’s rapidly evolving financial landscape.

In this webinar, this distinguished group will discuss how the new white paper synthesises these global inputs into a structured view of AI adoption in financial services marketing - offering a practical framework, shared intelligence, and a blueprint for organisations seeking to move from experimentation to operational reality.

Register here to attend