Financial Marketing Insights (FMI) is pleased to announce the appointment of Elaine Guedes as Head of Partnerships – Spanish & Latin American Markets.

Elaine will lead FMI’s engagement with the financial services marketing community across Spain and Latin America, helping strengthen relationships with senior marketers, industry partners, and institutions throughout the region. She will be responsible for developing strategic partnerships, growing FMI’s regional presence, and ensuring the perspectives, challenges, and innovations emerging from Spanish-speaking markets are represented across FMI’s global events, insights, and community platforms.

Elaine brings over 20 years of international experience in marketing, events, communications, and business development across financial services, technology, media, and consulting. Throughout her career, she has led high-profile marketing and event initiatives for global organisations including Lloyds Banking Group, Standard Bank, ICBC Standard Bank, BNY Mellon, Lazard, Arm, SUEZ, and The Economist Group.

A specialist in building communities, strategic partnerships, and executive-level engagement programmes, Elaine has delivered large-scale international conferences, leadership summits, investor events, webinars, and integrated marketing campaigns across Europe, Latin America, North America, and APAC. Her extensive experience working with senior stakeholders and C-suite executives, combined with her multicultural background and fluency in English, Portuguese, and Spanish, positions her uniquely to support FMI’s continued international growth.

“The Spanish and Latin American markets represent some of the most dynamic and fast-evolving financial services sectors in the world. Elaine brings a rare combination of marketing expertise, international perspective, and deep experience in building meaningful professional communities. Her understanding of both the financial services industry and the power of strategic partnerships makes her an ideal person to lead FMI’s growth across the region. We are delighted to welcome her to the team,” said Jacob Howard, Founder of FMI.

Commenting on her appointment, Elaine Guedes said:

“Financial services marketing is undergoing significant transformation, driven by technology, changing customer expectations, evolving regulation, and the increasing importance of brand trust. Across Spain and Latin America, there is an incredible community of talented marketers leading innovation and delivering measurable business impact.

What excites me most about FMI is its ability to bring people together to share ideas, learn from one another, and elevate marketing excellence across the financial services industry. I look forward to building new partnerships, connecting professionals across the region, and ensuring that the voices and experiences of Spanish and Latin American marketers contribute meaningfully to the global conversation.”

As FMI continues its international expansion, Elaine will work closely with financial institutions, fintechs, agencies, technology providers, and industry associations to create opportunities for collaboration, knowledge sharing, and professional development across the Spanish and Latin American financial marketing community.

Please email Elaine to welcome her at elaine@financialmarketinginsights.com