Abdul-Rahim Osman joins FMI as Vice Chair and Head of Partnerships, Middle East

Financial Marketing Insights (FMI) is delighted to welcome Abdul-Rahim Osman (ARO) as Vice Chair and Head of Partnerships, Middle East.

Based in the UAE, Abdul-Rahim will play a leading role in engaging the financial services marketing community and wider ecosystem, shaping conversations that matter for the future of the industry in the region, with a focus on the UAE and Saudi Arabia. At FMI, he will spearhead partnerships, grow the firm’s regional presence, and ensure that the Middle East’s voice is represented across FMI’s events, insights, and community platforms.

Abdul-Rahim brings two decades of experience in business and marketing roles across financial institutions, consulting, and government-linked organisations. He has helped align marketing with business objectives, delivered integrated marketing strategies that enhanced brand visibility and return on investment, and developed some of the region's leading activations and partnerships in financial services, including Expo 2020, PIF Future Investment Initiatve, and various Investor Forums. His career includes leadership roles at HSBC, the Dubai International Financial Centre (DIFC), as well as leading communications and strategic projects for the World Alliance of International Financial Centres (WAIFC). Most recently, he was appointed Senior Consultant at Firstwater Advisory, where he works with organisations across the Middle East and Southeast Asia to embed brand as strategy in action.

FMI serves a global community of financial services marketers through international summits, CMO digests, and podcasts, reaching more than 800 senior leaders since 2019. Abdul-Rahim’s appointment reflects FMI’s ambition to continue building a truly global platform,  one enriched by the momentum and ambition of the Middle East.

“Abdul-Rahim is a marketing practitioner who has also worked within the business, bridging execution with strategy. With more than 15 years of experience across B2B and B2C, corporate and public sectors, and over a decade in the Middle East, he is uniquely positioned to help grow FMI’s impact in a region of rapid transformation,” said Jacob Howard, Founder, FMI.

“Joining FMI is an opportunity to showcase how marketing drives change in financial services. Middle East markets are evolving rapidly, with digital finance, sustainable finance, and new investor expectations reshaping the landscape. I’m excited to explore the future of financial marketing and connect the region’s marketing leaders to approaches that blend creativity with strategic impact,” said Abdul-Rahim Osman, Vice Chair and Head of Partnerships, Middle East, FMI.