8.30: Coffee and registration

9.00: Welcome by Jacob Howard, Chair of the CIM FS Group and Founder, Financial Marketing Insights

9.10: Brief welcome by Peter Murray, Commercial Director - Asia Pacific, Reuters

9.20: Navigating Digital Transformation: Challenges and Opportunities - panel discussion into the latest marketing technology trends featuring Kevin Chung, Chief Strategy Officer, Writer and Adam Harper, Founder and Managing Partner, Ashbury Communications moderated by Jacob Howard, Founder, Financial Marketing Insights

9.50: Brand and Purpose: Realising ROI – panel of marketing experts on communicating ROI for branding and marketing initiatives to the board in an ever-changing world including Liza Ding, Head of Marketing APAC & EMEA, Nasdaq, Roslyn Queeley, Head of Marketing, Transaction Banking and Platforms & Strategic Partnerships, Corporate & Investment Banking, Standard Chartered and Mohit Gupta, Head of Marketing - APAC & Head of Social Media - Global, Corporate Bank, Deutsche Bank moderated by Susan Peter-Marcus, Formerly CMO at Nasdaq and Founder, Amplify Impact.

10.20: Coffee break

10:30: The Editors’ View – Global business. Political volatility. The battle for attention. Join senior financial editors for a sharp look at the key forces shaping 2025 - and how journalism is evolving to keep up. Panel to include Miyoung Kim, Companies Breaking News Editor, Reuters in conversation with Jamie Credland, Chief Executive, WMG 

10:55: Sports Marketing in FS: The Next Chapter – panel session on sports sponsorship covering topics such as McLaren and Liverpool football club featuring Julie Nestor, Executive Vice President, Marketing & Communications, Asia Pacific, Mastercard including Erica Kerner, MD, Global Head of Brand Partnerships, Sponsorships & Events, Standard Chartered, moderated by Seema Punwani, Partner - R3, MediaSense

 11.20: Coffee break

 11.30: From Transaction to Trust: Marketing That Builds Enduring Partnerships – Panel discussion around relationship marketing, stakeholder management and ABM including Hannah Aymé, MD, Marketing - Global Strategic Relationships, Capital Group and Sharyn Foo, Head of Marketing Asia, Corporate & Institutional Banking, HSBC moderated by Chris Wright, Founding Partner, Resonate Global

11.50: From Insight to Impact: AI-Driven Engagement in Financial Services – As financial services audiences demand more personalised and seamless digital experiences, marketers are turning to AI and first-party data to meet rising expectations. In this session, Caroline Wiemann, Marketing Director - APAC at ON24 will share insights from the 2025 Financial Services Benchmarks Report, highlighting how digital engagement drives measurable business impact. Discover how top financial marketers are using AI to scale content, capture intent, and convert engagement into opportunity, while staying compliant and client-centric.

 12.05: Coffee break

 12.15: Marketing to the Machines – In this session, Satwant Wishart, Co-Founder and CEO, Casey Wishart & Partners will share the latest results of their Global Marketing Content Leaders Study into what's working (and what's not) when it comes to content strategy, investment and impact in today’s fast-evolving marketing landscape

12.30: Brand and Influence in Financial Services – Closing key note with Lena Goh, Managing Director, Head of Public Affairs, Temasek interviewed by Chris Wright, Founding Partner, Resonate Global

1.00-2.00: Session close and networking buffet lunch