8.30: Breakfast and registration

9.00: Introduction by Jacob Howard, Chair of the CIM FS Group and Founder, Financial Marketing Insights

9.10: Welcome by Josh London, CMO, Reuters 

9.20: Navigating AI and the next era of FS Marketing – Tech key note, diving into practical uses for AI and how to plan successful digital transformation, with table discussions on what’s working and what’s not.

9:50: Changing Perceptions of Marketing – panel of senior marketing experts on communicating ROI to the board in an ever-changing world, the changing role of marketing and the finding the right balance between personal vs Company branding featuring Amanda Werth Stewart, CMO, The Clearing House, moderated by April Rudin, CEO, The Rudin Group

10.15: Coffee break

10:25: The Editors’ View – Global business. Political volatility. The battle for attention. Join senior financial editors for a sharp look at the key forces shaping 2026 - and how journalism is evolving to keep up. Panel to include financial editors of brands such as The Economist and Reuters, moderated by Jamie Credland, Chief Executive, WMG 

11.55: Achieving True Audience Centricity – panel discussion on creating true client-centric programmes, finding the right balance with driving personalization at scale, and redefining customer advocacy, moderated by Tony Jarvis, Principal, EI Advisory

12:15: Coffee break

12.25: Unexpected Brand Activations and Measuring Impact – panel discussion exploring the role of brand, sponsorships and top-of-funnel activities in driving marketing success and delivering meaningful results, moderated by Anand Sindgi, Global Head of Brand Partnerships, Dianomi

12:55: Marketing to the Machines - In this session, Satwant Wishart, Co-Founder and CEO, Casey Wishart & Partners and Roslyn Casey Shaw, Co-Founder and Chief Commercial Officer, Casey Wishart & Partners will share the latest results of their Global Marketing Content Leaders Study into what's working (and what's not) when it comes to content strategy, investment and impact in today’s fast-evolving marketing landscape

1.10: Route to Revenue – Closing CMO keynote interview

1.40: Session close and start of networking buffet lunch