White Paper: Bank 2030 - The Rise of Intelligent Marketing Systems

Today marks an important milestone for Financial Marketing Insights as we launch our first industry white paper: Bank 2030 – The Rise of Intelligent Marketing Systems.

The report captures what financial marketers across the world are genuinely grappling with as AI moves from hype to operational reality. As the paper notes, “AI is no longer a speculative topic. It has become a shared point of pressure… Pressure to move faster. Pressure to deliver productivity.”

Drawing on insights from Singapore, the Middle East, Europe, and North America, the paper reflects a shared truth across the industry: “Everyone feels like they’re supposed to have an AI strategy, but nobody agrees on what that actually means.”

Inside the paper:

• A global snapshot of AI adoption across financial services

• What senior marketers actually want - and don’t want - from AI

• The FMI Four-Level AI Adoption Framework

• The four realities reshaping marketing: Personal, Functional, Enterprise, Customer

• The rise of GEO (Generative Engine Optimisation) and the new battle for discoverability

The paper is designed as a living document, evolving with the industry as new evidence, challenges, and opportunities emerge - and kindly supported by Final Upgrade AI, DOJO AI and Bridge F61.

Explore the microsite and download the full report: https://report.financialmarketinginsights.com/