FMI's Head of APAC, Xavier Duval, gives an update on latest plans for the region.

It’s been a while since I’ve been supporting FMI in APAC, based here in Hong Kong and I wanted to give you an update on current momentum. The first FMI Summit in the region was in September 2025 where the APAC financial services marketing community really gelled. Since then the conversations haven't stopped, and it's been clear the community has appetite for more. So we're back for a second edition, that is shaping up strong, and we're now looking seriously at where FMI could bring further value across the region.

The 2nd Edition APAC Summit - Singapore, 17 September

We're just a few weeks out from the second APAC Financial Services Marketing Leaders' Summit. This time we’ll be at LinkedIn's Singapore HQ, with the support of the Chartered Institute of Marketing, Cvent and the World Media Group.

Rather than walk through the full agenda, here’s what is planned for the day. Unsurprisingly, we’ll be talking about AI: what's actually changing in customer experience, where the real opportunities are, and where most teams get stuck putting it into practice. From there we’ll move into proving commercial value, how FS marketing builds trust and long-term engagement with clients and communities, and a look at where growth in Asia is really coming from right now. We'll bring in the wider picture too, with journalists from TIME and CNBC on the macro and geopolitical backdrop, and we’ll close the day with a conversation about the people behind the industry. This time, it’s Karen Ngui, Head of DBS Foundation, who will be sharing with us her insights and learnings.

Registrations are already strong and are moving quickly. If you haven't registered your interest to attend yet, now's the time: register here.

Looking Ahead - Hong Kong

Off the back of that first Singapore summit, and now a second edition getting this kind of response, we've started looking at Hong Kong. It's a market that's been asking for something of its own for a while, and we think the timing's right. So later this year we’re planning a webinar for FS marketers in Hong Kong, alongside HSBC and Bank of America. Consider it the opening conversation. A full physical summit in Hong Kong will follow in 2027. More on the webinar soon.

And Beyond - Your Market Could Be Next

Singapore and Hong Kong are where our initial focus is, but APAC is a big and diverse region, and we know there are FS marketing communities in China, Japan, India, Australia and elsewhere that deserve a room of their own too. If that's your market, we'd genuinely like to hear from you. Reach out and let's talk about what that could look like.

Singapore in a few weeks, then Hong Kong. This is just the start for FMI in the region.